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AAA office: merchandising rollout environment

California State Automobile Association has designed a new prototype office to support their current business model.  I partnered with the Director of Creative Services and other internal departments to

  • manage the fabrication and installation of various merchandising elements including directional and informational signage, promotional posters, poster holders, vinyl graphics and door signage;
  • oversee the development of an exterior signage design package for a new operations center in Arizona, for use in the internal approval and local permit processes;
  • actively participate in an RFP to seek  and establish a relationship with a qualified firm that can provide interior and exteriors signage for all existing and new AAA offices in Northern California, Nevada and Utah.
 
 
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