Federated intended to produce a series of fixtures in Women’s Apparel that could be fabricated centrally and shipped to all Macy’s East stores, resulting in a considerable savings through efficiencies of scale.  Working with the Director of Stores,

• I designed and drew up 3 fixtures for each of 5 different departments: Moderate Casual, Better Casual, Moderate Career, Better Career and Bridge.  The materials and details incorporated into the designs was meant to convey the level of quality of apparel being presented on the fixtures.