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dan melvin•environmental design
visual merchandising  


 

Charles Schwab Tech Island Image

Solstice Store Front Image

Macy's Fragrance Launch

 

Visual merchandising can be as rudimentary as a well-composed grouping of products and props on a shelf or counter, or as complex as a store-wide schematic indicating the exact location for every SKU in a store's inventory. It can range from creating a thematic window display to pulling together the look of a store with a combination of props, graphics, signage, etc. It can be as simple as changing an accent color to suit the season or as extensive as changing the layout of the environment to convey newness. My many years of experience in this field allow me to quickly evaluate the client's needs, whatever the scope of the project.

 
 
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